About Us

Designed in India

Everyday western wear for women who live full days

Comfortable, polished, and wearable from morning to night.

Why Lataree exists

Most western wear looks good for an hour

And feels uncomfortable by afternoon. Lataree was created to change that.

From work to errands, travel to family — our dresses are designed to stay comfortable and polished all day. Because your clothes should support your day, not slow it down.

“Will this feel good from morning to night?”

The question behind every piece

Designed by a woman, for real life

Ritu Garg

Lataree is founded by Ritu Garg, a designer who understands the everyday needs of Indian women — because she lives them.

Each design balances comfort without looking casual, structure without feeling restrictive, and elegance without extra effort.

No fast-fading trends. No outfits made just for photos.

What makes Lataree different

Five things we don’t compromise on

Natural, skin-friendly fabrics

Chosen for long hours, sensitive skin, and changing Indian weather.

Fast delivery, COD available

Pay when it reaches your door. Because ease shouldn’t end at checkout.

One-time designs only

Each style is made in limited quantity and never repeated.

Made for Indian bodies

Balanced proportions, practical lengths, and easy movement.

Thoughtful details

Pockets, closures, and finishes designed for daily use.

Designed in India  •  Limited pieces  •  No repeat designs

Our promise

We design for real days, not just special occasions

Dresses you can wear to work, step out in confidently, and still feel comfortable by evening. Clothes that feel like you — not something you keep adjusting all day.

Lataree isn’t about loud fashion. It’s about quiet confidence.

If you believe your everyday clothes should feel as good as they look, you’re already in the right place.

Welcome to Lataree.

Shop the current collection

Cash on Delivery available  •  Limited pieces, never repeated